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Brand Lounge and global firm Trout & Partners form a strategic partnership
[10-December-2006]
Brand Lounge, a Dubai-based brand planning and marketing consultancy firm, and Trout & Partners, established by world’s foremost marketing strategist, Jack Trout formed a strategic partnership to provide innovative branding and positioning services in the Middle East and North Africa.
“With this strategic partnership, we are in a position to offer our best and most innovative positioning strategies to the Middle East market. Not only will we benefit from proprietary techniques and tools provided by the network partners, but also clients across the region can now benefit from Jack Trout’s involvement to set the overall direction of their projects” said Mr. Hasan Fadlallah, Managing Director of Brand Lounge Middle East, Dubai.
Mr. Hasan Fadlallah carries over a decade of innovative blend of expertise in marketing and is responsible for creating, developing and nurturing some of the best brands in the region. He created Brand Lounge in a fast burgeoning city of Dubai to provide strategic positioning and branding services to the Middle Eastern and international organizations.
“Trout & Partners, the global leaders in strategic positioning, has been innovated to set the right direction for a program – What should be the right differentiating strategy, how should it be verbalized, how should it be brought to life, what things have to be changed. The proper solutions to these can save a lot of money in such things as promotion, advertising and other activities headed off in the wrong direction.” said Mr. Jack Trout, President, Trout & Partners Ltd.
Trout & Partners Ltd. has established its clientele line-up of world’s prestigious brands – Procter & Gamble, MasterCard International, IBM, Pfizer and a number of others.
Brand Lounge currently offers branding and consultancy services - Brand Planning and Differentiated Strategic Positioning, Brand Creation and Revitalization, Brand Strategic Communication, Brand Auditing and Analysis. Brand Lounge is also on the way to provide Brand Management and Implementation services either on the short term for clients that require implementation of strategic plans, or long term through outsourcing their marketing activities and departments to Brand Lounge.
Brand Lounge also organizes lectures and seminars as the designated partner to Trout & Partners. The firm has exclusive access to a network of marketing lecturers along with Jack Trout himself and the local partners. All of these lectures are based on Jack Trout’s books, concepts and case studies.
Together with Hasan and other talented consultants, Jack Trout has created an international network of consulting boutiques which offer preeminent skills and hands-on experience in the implementation of positioning strategies. Till date, Trout & Partners is represented in over 23 countries across four continents.
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