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Videos

November 22, 2024

19

min watch

Brand Lounge at Athar Festival of Creativity | Riyadh

Mergers don’t just combine companies. They combine perceptions.

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At Athar Festival of Creativity in Riyadh, we explore how brand strategy helps unify identities, cultures, and ambitions during moments of transformation. Joined by Hamad AlSalman of TAIBA, our team draws on regional experience to highlight how brand-led integration creates clarity, continuity, and long-term value.

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